Mulberry blooms, Mickey Drexler’s jewel, Bored with frugality, LVMH cautious, Valuing Facebook fans

Mulberry Spring/Summer 2010 featuring the Alexa bag | Source: Mulberry

Mulberry Spring/Summer 2010 featuring the Alexa bag | Source: Mulberry

How Mulberry bagged success in the battle for affordable luxury (Guardian)
“Many women spending nearly £1,000 on a handbag may salve their conscience by telling themselves it is an investment. But is it? ‘I am rather keen on the idea,’ chuckles Godfrey Davis, the chief executive of the fast-growing luxury brand Mulberry.”

Mickey Drexler Has Yet Another Reason to Be Giving High Fives (Vanity Fair)
“The Fenton/Fallon partnership is the latest example of J. Crew’s increasing focus on affordable luxury… those who recently previewed J. Crew’s Fall 2010 line said the collection was as good as anything they saw walking down the runway during New York Fashion Week.”

Wealthy become bored with frugality (Wealth Bulletin)
“After two years of enforced austerity the wealthy appear to be getting bored of their wardrobes. In the latest – and perhaps most visible – signs of a recovery, the well-heeled have put frugality behind them.”

LVMH cautions Q1 sales growth might not last (Reuters)
“French luxury group LVMH cautioned it might not sustain the powerful first-quarter growth that sent its shares close to a 10-year high this week.”

Social Media Worth $3.60 Says Everybody, Nobody (Brand Channel)
“What is the dollar value of a single Facebook “fan” to a brand? Five dollars? Twenty? A nickel? Stop wondering because Vitrue has ‘developed the first-ever published Facebook fan valuation.'”