Comments on: Fashion 2.0 | Why Brands Should Focus on Mobile Web, Not Mobile Apps

By: Ray Anderson

Ray Anderson — Sat, 24 Apr 2010 08:14:13 +0000

Very good summary. Remember also that web sites suit social spread – you can easily share a URL with anybody – no matter what your device. Sharing an app is a nightmare and it probably won’t work because the recipient will not have the same device type.

Imagine if twitter worked by passing round apps to download rather than bit.ly links!!!

By: Anita Gigovskaya

Anita Gigovskaya — Thu, 08 Apr 2010 20:46:06 +0000

Thank you, friends at PercentMobile, great insight, very instructive, would love to read more of your reviews on mobile web.

By: Denisse

Denisse — Wed, 07 Apr 2010 19:40:39 +0000

Apps work better for specific ‘experiences’ or projects. Like Gucci’s App which offers live music. But this is very different from browsing. And they should be considered alongside, not instead of, a Mobile Website in any digital strategy. Great article!

By: Fame Appeal

Fame Appeal — Tue, 06 Apr 2010 12:58:40 +0000

A very realistic and mature approach to mobile web. I am happy that you were able to stress that innovation is not always the first step… simply improving what you have now in a fashion that is user friendly with all mobile OS is a great way to avoid the “fragmentation” issue

By: Tokyo Fashion

Tokyo Fashion — Tue, 06 Apr 2010 05:17:04 +0000

Good article. There is a place for mobile apps designed for specific platforms, but they don’t have the same openness as a well designed mobile website. You can’t link to content inside of an iPhone app. Of course, some brands who are still trying to control every aspect of their image probably love them for just that reason.

By: April

April — Tue, 06 Apr 2010 03:40:52 +0000

Fantastic post. One of the drawbacks of tech is its dependency on platforms, so the freer we can get from that, the better.

By: jennine

jennine — Mon, 05 Apr 2010 19:17:11 +0000

i’ll be happy when fashion sites stop using flash for the bulk of their information… especially bad for iphone users…

this article is pretty on target for fashion companies, especially since you can hit two birds with one stone by making it easy to bookmark the mobile site on your iphone..google does it perfectly with their features like calendar, reader and docs.

that said, i do enjoy the style.com’s app as it’s easier and nicer to look at the runway shows than it is on the site.

By: Tyler

Tyler — Mon, 05 Apr 2010 13:40:40 +0000

Great guest post!

Your points on platform neutrality are particularly important; I experienced an issue with this on my iPhone just this weekend. As a member of Guess.com’s mailing list (I think I signed up to get a discount or enter a contest), I saw that they were having an awesome sale, which prompted me to click onto their Web site directly from my e-mail. However, once I arrived at the site, I realized I couldn’t see large images of the clothes because they are presented in flash. On my computer, these images look great and I can zoom in and really check them out, but on my iPhone, nothing. It’s hard to get motivated to purchase if you can’t see the merchandise!