Empire state of fashion, Burberry interactive, Coach goes for guys, Bluefly’s viral push, Suits lose their sting

NY

Thom Browne, Tommy Hilfiger, Victor Alfaro's Mannequins | Source: WSJ

Designers Pitch Brand New York (WSJ)
“Young labels like the Row, Jason Wu, Nellie Partow, Waris Ahluwalia and Prabal Gurung are trumpeting their New York roots on apparel and labels in an effort to create a sartorial version of the locavore movement.”

Burberry launches interactive ad campaign (Retail Week)
“Burberry has developed an interactive digital advertising campaign for its Autumn 10 collection that allows users to control the cast and products in each shot.”

Coach Gets Beyond The Bag, Goes For Guys (Forbes)
“The fasts pace of growth for men’s products is especially noticeable in developing markets, such as India and China where the market is growing at a brisk pace of 25-35%. Even during the crisis, men’s accessories have proven to be more resilient than those for women.”

Bluefly going viral for more luxury buzz (Reuters)
“Bluefly is adding live interviews with celebrities to its fashion shopping website and allowing consumers to upload their own videos, part of a larger effort to attract buzz, new customers and sales.”

Taking the Sting Out of Suits (IHT)
“Blame it on the bankers and the hedge fund executives — not to mention the politicians… the overriding theme of the Paris menswear season, which opened Thursday, is to promote smart casual looks and take the sting out of suits.”