Florence flexes fashion muscle, Sporty takes over, Missing the boat, Dolce & Gabbana turn 20, The Boys Club

Firenze's Baptistry,Duomo reflected in a Patrizia Pepe window | Source: Marlwood

The Baptistry, Duomo reflected in a Patrizia Pepe window | Source: Marlawood

Florence Reasserts Itself as a Fashion City-State (NY Times)
“Long before Milan became a fixture on the fashion calendar, shows in Italy were held in Rome. Florence eventually stole Rome’s thunder; then Milan, in turn, swiped the shows from Florence. Now there is a move afoot to restore the primacy of this Renaissance city.”

Sporty Takes Over Traditional Men’s Wear (IHT)
“The crowd of excited, energized young men around a giant screen in a key position at the Pitti Uomo fair told the whole story. The World Cup was on TV, and sports had taken over a pavilion once dedicated to formal suits, shirts and neckties.”

Are Luxe Marketers Missing the Boat? (Adweek)
“The trouble is, high-end brands haven’t necessarily caught on. ‘Luxury marketers are guided by stereotypes that aren’t supported by the data… They know that decisions are made by the couple, but they’re still aiming their messages at the man.’”

Birthday Time: Dolce & Gabbana Turn 20 (IHT)
“With Annie Lennox as a vibrant, emotional accompaniment and a front row of celebrities including Morgan Freeman and Peaches Geldof, Dolce & Gabbana celebrated 20 years in menswear.”

Crashing the Boys’ Club (Style.com)
“A who’s who of the menswear scene (and how they stack up against their women’s counterparts)… For the first time, Style.com is adding full menswear reviews and photos to our runway coverage.”