
LONDON, United Kingdom — Mark your calendars. In her first live, in-depth interview after Swiss luxury goods group Richemont acquired the online fashion retailer she founded — valuing the business at a cool £350 million — The Business of Fashion is delighted to announce that Natalie Massenet, Founder and Executive Chairman of Net-a-Porter, will be our next Fashion Pioneer at a very special event on 22 July, 2010.
In a rare, one-on-one conversation to be streamed live on BoF from the brand new 44,000 square foot Net-a-Porter headquarters in West London, Massenet will discuss Net-a-Porter’s incredible success story — as the company marks its 10th anniversary — and reveal her vision for making Net-a-Porter a next generation digital luxury experience that brings commerce and content together in one platform: “a magazine for the 21st century,” she says. Indeed, as she recently told Industrie Magazine, “I think that the next five to 10 years are going to be even more significant for us than the last 10. We’re just getting started. And not just us: all e-commerce, internet, digital.”
But Natalie’s story isn’t just an e-commerce story, or a fashion story, or for that matter, a story about how to make a lot of money. Most of all, the Net-a-Porter story is one about entrepreneurship: risk-taking, vision and flawless execution in building a business from scratch. It’s no wonder that Natalie is such an inspiration to entrepreneurs throughout the fashion world and beyond.
You won’t want to miss this conversation. Although demand for tickets is sure to be high, we are committed to keeping FASHION PIONEERS as accessible as possible to the BoF community all over the world. We will be taking questions by Twitter (please use hashtag #BoFlive), streaming the interview live on BoF and select partner websites, and making a limited number of tickets available to BoF readers who would like to attend in person. Our last event with Jefferson Hack sold out quickly, so please click here to purchase your ticket now.
Fashion Pioneers is brought to you exclusively by The Business of Fashion and will be filmed by Pundersons Gardens



I cannot express how disappointed I am for not being able to attend this Fashion Pioneers event in person. Massenet’s vision and incredible success has been a tremendous source of inspiration to me and my business venture – an online fashion boutique for Indian designers, http://www.pret-amoda.com.
Looking forward to the live streaming of your conversation with Massenet.
Posted by: Ritika – 8 June, 2010 at 7:18 amHello
I missed this yesterday – will you be storing the video of the interview anywhere? It would be great to have a look at it?
Thanks
Posted by: Blair – 23 June, 2010 at 12:57 pmDivya
I am also so disappointed that I will miss this event in person. As an English-born, LA based Founder and Editor in Chief of the globe’s first eco-luxury digital publication, Coco Eco Magazine (http://www.cocoecomag.com), Natalie, her vision, and success has been a huge inspiration to me personally. I am really excited to see Net-a-Porter’s next phase as digital content and commerce merge seamlessly, and look forward to the live stream video.
Posted by: Anna – 12 July, 2010 at 9:19 pmKindest regards,
Anna.
Hi
Question: Really keen to watch the stream. However, we are based in Australia and it will be 5am when the event happens. Will be video be available to watch later from you site?
Jillian
Posted by: Jillian Nalty – 19 July, 2010 at 2:00 pmHow can I watch the interview now? Is there some record of it?
Posted by: Carol Melo – 24 July, 2010 at 4:04 amNet-A-Porter’s new workplace at Westfield was designed by Studiofibre, for a closer look at this fabulous new space and an insight into the design from the designers and from Natalie, check out our 5 minute video at http://www.studiofibre.com !
Posted by: Fiona – 27 July, 2010 at 4:55 pm