LONDON, United Kingdom — Any fashion follower who has been walking by a newsstand, flipping through a magazine or browsing the internet in the past few months is sure to have seen the huge interest in Natalie Massenet and her pioneering business, Net-a-Porter. From multi-page features in both British and American Vogue to a front page story in the Observer magazine to last week’s wall-to-wall coverage of Net-a-Porter’s 10th anniversary bash — attended by Victoria Beckham, Christopher Kane, Christopher Bailey — Net-a-Porter has been everywhere.
But, next week, only BoF will have the first in-depth live broadcast interview with Massenet since she sold the business to Richemont in April. Tickets for our second FASHION PIONEERS event sold out in four days, and a few more tickets we released were snapped up in only a few hours by those on the waiting list. Yesterday, we were in the new Net-a-Porter headquarters to see we could possibly squeeze anyone else in, but unfortunately, not even the cavernous Net-a-Porter offices can accommodate the interest in Ms. Massenet and her entrepreneurial success.
Thank goodness for livestreaming! With the support of a great BoF team, the talented film crew of Pundersons Gardens, the assistance of the impeccably professional team at Net-a-Porter, and our amazing friends from across the fashion blogosphere, the interview will be streamed live to reach people around the world. Confirmed livestreaming partners include:
Germany: Les Mads
Spain: Kate Loves Me
The livestream begins at 2.30pm New York | 7.30pm London | 8.30pm Paris and Berlin, on 22 July 2010.