Liz Claiborne’s rise and fall, Zero waste design, Bigging up bloggers, Fashion’s arty side, The Missoni dynasty

Liz Claiborne | Source: Archive

Targeting Younger Buyers, Liz Claiborne Hits Snag (WSJ)
“In an effort to attract a younger audience, Mr. McComb decided to focus on the company’s contemporary brands with the most potential… But he made a series of strategic blunders… The decision to realign the company’s portfolio ‘was a disaster waiting to happen’.”

Fashion Tries on Zero Waste Design (NY Times)
“Zero-waste design strives to create clothing patterns that leave not so much as a scrap of fabric on the cutting room floor. This is not some wacky avant-garde exercise; it’s a way to eliminate millions of tons of garbage a year.”

The Rise of The Blogger (Footwear News)
“Industry players said blogs have gained clout and relevance because they can post information about a company or show its product much faster than traditional media… The blogs also serve as marketing tools that can go beyond conventional advertising.”

Fashion Gets a Deserved Night Out (WSJ)
“Though the evening is devoted to commerce, it is balanced with an artistic side. A glance at the event’s website, Fashionsnightout.com, which launches Monday, reveals that brands across the spectrum… are exploring the interplay between fashion and the arts.”

Missoni: a family always in fashion (Guardian)
The Missonis have survived the years intact, with no scandals, shootings or skeletons falling out of the cupboard. And they remain in control, having resisted buyouts… As Angela says: ‘… To my mother that was the most important achievement. Family harmony was always her goal.'”