Nordstrom innovates, Emerging fashion, American Apparel warned, Content is king, Condé Nast courts India

Nordstrom.com's new look | Source: Nordstrom

Nordstrom Links Online Inventory to Real World (NY Times)
“The company wove in individual stores’ inventory to the Web site, so that essentially all of the stores were also acting as warehouses for online. Results were immediate… It also means that inventory is moving faster, and often at higher prices.”

The Demand for Emerging Fashion: Part I (Huffington Post)
“[The first trend] noticed was brand exhaustion with regard to the majors in the fashion industry… the rise of discount shopping for the masses through sites like Gilt Group has been disastrous to consumer’s mentality on luxury goods… But how do emerging designers benefit from this?”

American Apparel receives possible delisting note (Bloomberg)
“Struggling retailer American Apparel Inc. said Monday it has received a letter from the New York Stock Exchange Amex LLC saying it could be delisted if it does not file its second-quarter results in a timely matter.”

For social success, think content (Biz Report)
“The survey of 457 corporate management and marketing/sales management professionals revealed the vast majority (85%) thought original content to be the key to the success of any social media campaign.”

Condé Nast in push to court India’s affluent (FT)
“The plan for the group’s flagship travel publication comes as Condé Nast is also poised to open a Vogue Café restaurant in Mumbai next year and is considering the launch of up to six other magazine titles over the next three years.”