Quotable | Dov Charney on the Declining Fortunes of American Apparel

Dov Charney, CEO of American Apparel | Source: Guest of a Guest

A lot of assumptions that I grew up with are no longer reality. Those were things that we could rely on: that lenders will always be there, that they’ll behave ethically and they’ll always have money, that you can trust that as the sun comes up the consumer will be healthy, that we’ll always be close to full employment in developed nations. Now there are no certainties.”

Dov Charney, speaking to Bloomberg Business Week, on the deteriorating finances at American Apparel, which today reported a $5-7m loss for the second quarter of 2010

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3 comments

  1. Make some clothing that fit normal men and maybe this will help for starters, i needed basketball shorts the other day and ran into this store the only pair of shorts i could find were way too short and i would have rather had worn my boxers to play in, this will just help boost sales if you start targeting this audience too

    Pete from New York, NY, United States