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Quotable | Tomas Maier on his new ‘smart design’ collection for H&M?
“Smart women are so beautiful. I think they are the most beautiful to me. I also think that men and women that are very comfortable within their own skin are gorgeous.”
What appears to be Tomas Maier, Creative Director of Bottega Veneta, speaking in a YouTube video posted by H&M to tease the brand’s Facebook followers in advance of the announcement of H&M’s next designer collaboration on September 9th, 2010.
**** UPDATE ****
It has been announced that next H&M collaboration will be with Lanvin will come out in stores on November 23rd:
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”
- Alber Elbaz
woah… if only H&M’s sustainable commitments were as ‘gorgeous’ as their quality ‘design’ ethos… I also often wonder why the industry fails so miserably when it comes to delivering an effective multimedia campaign. Diesel and Levi appear to be the only capable parties…
Hmm. I hate to be callous, but smart women wouldn’t buy H&M if they knew how much waste they create with their “collections”. My two cents.
ALL THESE QUOTE’S ARE FROM ALBERT ELBAZ OF LANVIN ….READ OR SEE HIS INTERVIEW’S ON STYLE.COM…. IHT…ETC
ITS HIS VOICE SCRAMBLED ON ALL OF THE FILMS
LANVIN FOR H&M ..NOW GO DO YOUR HOME WORK GUY’S AND GIRLS!!!!
I am interested to see how the collection would turn out. The strongest collaboration was the Jimmy Choo collection. It didn’t have weird details that make the clothes unwearable like some other collection did (i.e. Viktor and Rolf). It was just nicely designed shoes and bags.
I hate to point this out but the entire fashion industry is wasteful. The entire basis of the industry is to encourage consumers to buy new clothes to replace older stuff that is ‘out of style’ even though they look like new…Doesn’t matter if you are buying Bottega Veneta or H&M, it’s all wasteful. And if you consider things on the business side, a company like H&M would have a thinner margin so they would try harder to be faster, more efficient and less wasteful as it would quickly eat into their profits if they did not focus on that.
@niche:
Indeed, I agree that the entire industry is wasteful, there are thousands of brands to choose from, all in the hopes of making a profit and gaining our loyalty. It used to be two collections a year, but it’s now grown to 4 to 6 (pre-fall, fall, spring, resort, spring couture, fall couture). But this is true for any consumer industry (electronics for one), but are fashion brands making the effort to be less wasteful? Doubtful.
I do admire H&M’s attempts not to be wasteful (when clothes don’t sell, they slash prices until they do sell, they don’t throw anything away except jewelry or unsalvageables). But let’s not kid ourselves and think that their clothes will last you 5 years, that’s why it would be wiser to buy one good shirt than 5 cheap ones. I’d rather invest on pieces that will last and buy much less, than try to be fashionable all the time.
If we really wanted not to waste though, we’d all be wearing potato sacks every day.
It is indeed Tomas MAier.
If I remember well, he said that in an interview in Tatler magazine a few months ago.
The second video is Lanvin. It’s from an interview with Dirk Standen.
I still haven’t figured out the other two.