Defying convention, Macy’s new collaboration, Limited Brands looks abroad, Online video, Fashion conservatism

Tilda Swinton in Zero Maria Cornejo | Source: Style Frizz

Styles and Strategy That Defy Convention (WSJ)
“Investors have their own expectations, and their cash often puts them in the driver’s seat. It’s a common theme in fashion—designers [who part] with the investment partners whose visions didn’t end up coinciding with the designers.”

Macy’s Gets Fast Fashion (NY Times)
“Any retailer on earth would just about die to create the kind of consumer craze that takes place when H & M introduces a discount designer collaboration… the latest store to delve into fast fashion is a bit unexpected in that it is the classically mainstream Macy’s.”

Limited Brands: Overseas can rival U.S. market (Market Watch)
“A 1,000-square-foot Victoria’s Secret travel store in a Brazilian airport, which just sells accessories and beauty products, opened a little more than a year ago. Since then, it’s done about $10 million in sales, or $10,000 per square foot.”

Luxury brands not using online video effectively (Luxury Daily)
“Luxury marketers are missing valuable opportunities by failing to promote their brands vigorously through the rich-media canvas of online video, according to Forrester Research.”

The Fashion Conservatives (NY Times)
“‘The notion that a contemporary woman must look mannish in order to be taken seriously is frankly dismaying,’ Ms. Wintour chided. ‘I do think Americans have moved on from the power suit mentality. Political campaigns that do not recognize this are making a serious misjudgment.’”