Denim ads break taboos, Rules of engagement, NAP snaps up Koodos, Neiman Marcus goes flash, Pop-up phenom

Levi's Curve ID Ad | Source: Levi's

No Ifs or Buts: Jeans Ads Get Blunt (WSJ)
“In what could be called a race to the bottom, some denim companies are breaking language taboos, not backing away from using crude language to describe the backside.”

How to Bring in Luxury Shoppers (JCK)
“For a while, it seemed the ‘new normal’ for the luxury market would resemble the old one. Upscale retailers… logged impressive sales jumps in the first half of 2010, reflecting pent-up demand… But then something changed.”

Net-a-Porter snaps up Koodos.com (Vogue UK)
“Following a strategic review of its business, E-trader Group, which runs stockshifters.com the UK’s leading trade clearance site, have decided to dispose of the assets of Koodos.com to theOutnet.com.”

Neiman Marcus embraces Gilt Groupe model with flash sale (Luxury Daily)
“The sale was available for the two hours specified or until merchandise sold out. Once the sale was over, the consumer was prompted to shop for Neiman Marcus items at full price.”

Why pop-ups pop up everywhere (Guardian)
“Temporary shops and restaurants were once a way for artists to subvert empty urban spaces. Now, they’re just as likely to be part of a corporate marketing strategy.”