LVMH scores stake in Hermès, Condé Nast Digital loses, Digital tools, Web traffic leaders, Obama effect

Hermès belt detail | Source: Hollyscoop

LVMH `Playing a Waiting Game’ for Hermès Takeover (Bloomberg)
“[LVMH said] it doesn’t intend to launch a tender offer, take control or seek board representation at the maker of Birkin bags after announcing it owns 14.2 percent of Paris-based Hermès, with the option to increase the stake to 17.1 percent.”

Conde Nast Digital Loses (WSJ)
“Conde Nast executives say the move is a natural pairing of two properties whose audiences increasingly overlap. The Internet has empowered shoppers to influence tastes and set trends, blurring the line between consumers and professionals.”

How the Fashion Industry Is Using Digital Tools to Increase ROI (Mashable)
“[The industry is] increasing efficiency and providing much needed data analysis and tracking components. Instead of relying on people to analyze, project and improve, fashion brands now have the digital technologies to meet these needs in a much faster way.”

Gucci, Burberry dominate luxury fashion sector for Web traffic (Luxury Daily)
Gucci and Burberry have generated more Web site traffic than any other luxury fashion brand surveyed in PM Digital’s latest online trend report.”

Michelle Obama: The three billion dollar woman (Independent)
“Professor of Finance David Yermack cites 189 public appearances between November 2008 and December 2009 in which Mrs Obama wore pieces by 29 listed companies… He estimates that a single appearance by the First Lady can generate up to $14 million alone.”