Pop-up retail goes mobile, Upmarket apps, Della Valle ups Saks stake, Back to basics, Season’s top new models

RRR, available on Facebook | Source: Rachel Rachel Roy

Pop-up mobile for luxury retail (Mobiluxe)
“One of the inherent values of the mobile medium for marketers is the very personal nature of the smartphone device itself… This creates a plethora of unique engagement opportunities for luxury brands… [to] re-create the feeling of uniqueness historically inherent in shoppers’ experience with the brand.”

Apps Go Upmarket (Ad Week)
“A new report from the Luxury Institute finds significant numbers of upmarket Americans getting into the apps act as they deploy their mobile devices as tools for luxury shopping.”

Italy’s Della Valle boosts Saks stake (Yahoo)
“Italian businessman Diego Della Valle continued to build up his ownership in Saks Inc , raising his stake to 11.12 percent from 9.4 percent in the luxury U.S. department store chain.”

Getting back to basics in a world of luxury (INSEAD Knowledge)
“As China’s middle class expands, does consumption behaviour change? According to Sir David Tang, founder of Shanghai Tang and China Clubs, consumption behaviour doesn’t shift with economic development; it is only perceived to do so.”

The kids are all right: Top ten new faces (Style.com)
“The old guard may have made a strong showing, with the likes of Kristen McMenamy, Kirsten Owen, and even Inès de la Fressange turning up on the Paris runways, but ask any casting director and they’ll tell you, it was a good season for new girls.”