Bonnie Brooks’ quest at The Bay, Tapping the blogosphere, Hermès’ defense, Adidas’ big plans, Kenzo celebrates

The Bay’s Bonnie Brooks’ lifelong ‘quest to be the best’ (Globe and Mail)
“Ms. Brooks is used to thinking big.  [At Lane Crawford], she used some of the same tactics that she’s applying at the Bay to turn it around: introducing an array of with-it brands, ditching old ones and putting a spotlight on high-margin shoes and handbags.

How luxury brands can tap the blogosphere’s growing influence (Luxury Daily)
“Consumers trust blogs more compared to traditional media than they did five years ago. Brands should actively look for ways to generate positive press by developing relationships with prominent industry bloggers.”

Hermès needs to style media defense to unsaddle LVMH (Reuters)
“Winning the media war against luxury giant LVMH which began in earnest this week is likely Hermès’ only realistic chance of shaking off its unwelcome new shareholder.”

Adidas Aims to Increase Sales 50% to 17 Billion Euros by 2015 (Bloomberg)
“Adidas… aims to increase sales as much as 50 percent by 2015, CEO Herbert Hainer said. Revenue will rise to 17 billion euros ($23.7 billion) by the target date, increasing annually by an average of 15 percent.”

Kenzo celebrates 40 years (Telegraph)
“When Takada, the irrepressible, Japanese designer set up shop in Paris’s rue Vivienne, in 1970, he was part of a seemingly never-ending festival of fashion creativity that embodied youth, modernity, fun and freedom.”