China looms large, Beckham seeks longevity, Direct messaging the wealthy, The legacy of Savile Row, Alber and Suzy

Maggie Cheung for Lane Crawford | Source: Pomegranita

China Looms Large in Luxury Industry’s Vision (NY Times)
“If heritage is the tool fashion houses have turned to in the wake of the global financial crisis, then the actual market the luxury industry sees guaranteeing its future is China… while China booms, the industry is turning back to basics with more mature markets.”

Victoria Beckham looking to build her label slowly (Reuters)
“Victoria Beckham is mulling entry into new fashion areas but wants build her business slowly to ‘still be around in 20 years’ time… Beckham, whose label is only two years old, has been shortlisted for the British designer brand of the year award.”

Direct messaging, social media key to reaching wealthy consumers (Luxury Daily)
“Direct messaging such as personal phone calls and social media tactics are particularly effective for targeting consumers with annual incomes higher than $500,000 and should play a role in holiday strategies, according to research.”

Perpetuating the Legacy of Savile Row (NY Times)
“To reread reports of the advent of Richard James on Savile Row in the early 1990s, you would think he was selling jeans and jocks… What he was proposing from his tiny Savile Row shop was a ready-to-wear collection supplemented by special bespoke orders.”

Alber Elbaz with Suzy Menkes (Vogue UK)
Alber Elbaz didn’t do the H&M line to make Lanvin more cool, or more modern, or more relevant – he did it to prevent us from falling foul of a life like Marie Antoinette’s. Join him, with Suzy Menkes, on stage with VogueTV.”