Quotable | Suzy Menkes on Luxury Heritage in the Digital Era

“If heritage is all about the physical artifacts and intangible attributes that connect the brand to its past, how does one break that down into codes that can be adapted for the Internet Age? …The essence of heritage luxury takes a quiver of emotion from the past in a thoroughly modern world.”

The inimitable Suzy Menkes, writing exclusively for NOWNESS about “heritage” in the digital era for luxury brands, accompanied by an animated short from Christian Borstlab as part of the celebrations for the 10th annual IHT Luxury Conference being held in London this week.