Florence rising, Alexa boosts Mulberry, Lululemon’s devoted following, Vintage clothing wars, Fashion in 2010

Salvatore Ferragamo | Source: Museo Salvatore Ferragamo

Florence Reasserts Craftsmanship (JC Report)
“Gone are the days that glossy surface advertising alone meant stellar profits, and even designers such as Tom Ford, who helped accelerate the previous generation of luxury sales, are now reverting to more authentic brand propositions.”

Mulberry bags huge profits rise (Evening Standard)
“The fashion retailer — which beat Burberry, Pringle of Scotland and Victoria Beckham to win ‘Designer Brand of the Year’ at the British Fashion Awards…posted pre-tax profits of £4.7 million for the six months to the end of September, compared with £1.5 million a year earlier.”

Lululemon customers and investors walk path of devotion (Globe and Mail)
“Amid the high expectations around Lululemon, executives sprint to spot customers’ needs by keeping in close touch with them through free yoga classes and focus groups. They hire staff who are themselves active… and then offering their own feedback on products.”

On the front lines in the vintage clothing war (Toronto Star)
“This war has been fuelled not only by an explosion of vintage stores in the past five years, but also by Toronto’s emergence as a major hub on the vintage-clothing distribution pipeline.”

You Can’t Look Away (Style.com)
“Lady Gaga, James Franco, Anna Dello Russo—the year’s newsmakers seemed to turn every moment of their waking lives into a spectacle, part deadly serious, part put-on. Backstage, too, the players and the moves they made were full of bravado.”