Fashion without boundaries, Luxury soles, Chinese choices, Oliveira Baptista’s Lacoste, Pugh’s fashion frescoes

Givenchy Spring/Summer 2011 | Source: Givenchy

Pushing Fashion Boundaries in an Era Without Any (NY Times)
“In some ways, the focus on sexuality reflects the fairly narrow thinking of designers and photographers… the Internet represents a world that is livelier, more daring and actual than what currently takes place on runways and in mainstream magazines.”

Stepping Into the Sole of Luxury (WSJ)
“The U.K.’s reputation for making the finest cars, building the most luxurious ocean liners and running the greatest leading hotels may have waned, but in the county of Northamptonshire… workshops still produce what are regarded by many as the finest gentlemen’s shoes in the world.”

China’s rich: Armani or Vuitton? (FT)
“The country now boasts 1,900 renminbi billionaires – a third more than in 2009, and a stark jump from 24 in 2008 – and 875,000 renminbi millionaires. And so, with increasing numbers of Chinese making more money than they can spend, it’s useful to know: what do they want.”

A New Vision for Lacoste: Felipe Oliveira Baptista (Dazed Digital)
“Four months into his new gig (replacing Christophe Lemaire, who is now at the helm of Hermès), the Paris-based fashion designer sits down with Dazed Digital to talk about his visions for the famous sportswear brand.”

Gareth Pugh Pitti Immagine #79 2011 (SHOWstudio)
“With a collection inspired by religious iconography and Florentine opulence, Gareth Pugh made his Italian fashion debut at Pitti Immagine #79. Showcasing his clothes via a unique fashion film… Pugh melded the grand traditions and art of this ancient city with his own hyper-modern fashion vision.”

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  1. The unfortunate thing about the Chinese rich is they only associate super Luxury Brands with wealth and their purchase decision is not based on style, but status quo. And of course the Chinese middle class aspirations are the same. Often you will find a young wealthy women daughter of a successful business man, walking throug Beijing head to toe in luxury designer brands, which comes accross tacky.
    It will be generations before a small fashion label will be able to crack this status quo driven market . Only when the Chinese cosumers can identify their own sense of style, is when the market will start to accept labels or brands that are not associated with wealth.

  2. Ranui I definitely think there is some validity to your point. But as a foreigner working in the fashion industry in China, I would have to say consumer’s tastes’ have developed rapidly in the past 5 years. Many more multi-brand boutiques are opening up and the younger generation (25-35) are becoming much more sophisticated and individual in their brand choices. It is true that many of the “super”-wealthy older generation, still only acknowledge top-tier labels.

  3. @Rannui: Hi, I’m sorry but I find your claim that the Chinese rich buy luxury brands based on “status quo” to be extremely misleading. If you look back at Chinese history and culture, and look at the underpinnings of what governs the Chinese luxury mindset, it is based on a highly hierarchical structure rather than on fitting the norm.

    Yes, there are wealthy people who will be dressed head to toe in Gucci or LV, but this is only one part of Chinese rich. Look at Pierre Xiao Lu’s book “Elite China” and you will see that in Beijing, for example, consumers there are driven heavily by artistic elements and design.

    Out of curiosity, I’m wondering what grounds you have for saying that it will be “generations before a small fashion label wil be able to crack this status quo?” I would be interested to know! =)