Scents that sold in 2010, Menswear’s back, Tumblr at NYFW, Ones to watch at Pitti, Sarah Burton’s way

Smells like 2010 (NY Times)
“It’s long been known that December sales of fragrances can make or break the entire year. Indeed, a perfume’s annual performance can be determined by purchases not only the week before Christmas, but those of the morning of the 25th.”

Is Men’s Wear Back? (WWD)
“Yes — and you can credit the recession. Behavioral experts say shopping doesn’t come naturally to most men, yet men’s wear was among the star performers this past holiday and retailers are expecting (or at least hoping) the growth will continue in 2011.”

Tumblr is Sending 20+ Bloggers to New York Fashion Week (Fashionista)
“Tumblr, the image-heavy platform beloved by top fashion bloggers like Tavi Gevinson and Jessica Quirk (What I Wore), is focusing more of its energy on the fashion industry. In fact, it’s sending more than 20 of its bloggers to New York Fashion Week.”

Ones to Watch at Pitti Uomo (WWD)
“‘Add focuses on products that communicate an urbane attitude, mixing practicality and elegance,’ explained architect and designer Incontri… He said the aim was to design bags that aren’t status symbols but are functional and adaptable.”

Sarah’s Way (Vogue UK)
Sarah Burton has admitted that the challenge of taking over from her friend and mentor Alexander McQueen – who she says was ‘an inspiration every day -’ at his eponymous label following his death in February was almost more than she was willing to undertake.”