Fashion flocks to Tumblr, Arora at Paco Rabanne, Barneys’ talks change, Arnault’s olive branch, Lunch with Massenet

Why Fashion’s Top Brands Are Flocking to Tumblr (Mashable)
“According to Tumblr… approximately 180 of the top 1,000 Tumblr blogs are fashion-related. And fashion-related Tumblr posts are reblogged on a much greater scale than general Tumblr posts… suggesting that ‘there’s a huge capacity for fashion content to go viral on Tumblr.’”

Manish Arora Confirmed as Paco Rabanne Creative Director (Fashionologie)
Manish Arora is the new creative director of Paco Rabanne, and will show his first collection for the label in October during Paris Fashion Week — for Spring 2012. He will also continue his colorful signature collection, which is also shown in Paris but sells mostly in his native India.”

Barneys’ New Chief Explains Those Changes (On the Runway)
“Mr. Lee stressed that his mission for the luxury retailer was to make it surprising and dynamic. ‘But,’ he added, ‘there’s never going to be a day when we say ‘ta-da’ and drop the curtain.’ The changes will be a work-in-progress over the next few years, he said.”

Arnault offers olive branch to Hermès (Reuters)
“Arnault struck a conciliatory note on Friday, arguing LVMH was best positioned to ensure the long-term survival of Hermès’ culture and business. ‘We can bring them a number of advantages both strategically and operationally without anything in return other than our presence as a shareholder.’”

Lunch with Natalie Massenet (FT)
Net-a-Porter looks a lot like a glossy online fashion magazine but Mr Porter is largely black and white; more tabloid in tone; more vertically oriented; and features real men, role models who can also be style models, such as actor Steve McQueen and hotelier Andre Balazs, as well as lists of “essentials” every man needs.”