From Brazil, 5 Emerging Talents to Watch

Picked by: Carolina Althaller of WGSN

With 15 years experience as design director for Maria Bonita Extra, the diffusion line of respected designer label Maria Bonita, Andrea Marques left the womenswear brand in 2007 to launch her eponymous line at Fashion Rio’s Autumn/Winter 10 showcase. Since then, Ms Marques has earned 30 stockists across Brazil. “Brazil is gaining more visibility,” said Ms Marques. “But visibility is not enough to achieve international recognition and respect: you need competitive prices, to honour your deliveries and offer quality.”

Trends forecasting agency WGSN certainly believes in Ms Marques’ global potential. “Andrea’s customer is cosmopolitan, independent and knows fashion. She is equally at home in São Paulo as she is in New York, Paris or Milan,” said Carolina Althaller, of WGSN’s South American office.

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  1. So much buzz over Pedro Lourenco and I’m not blown away. At all. Why the hype, fashion flock?

    Thanks to the BoF for an interesting read.

    Anjo from San Francisco, CA, United States
  2. Great post highlighting some inspiring talent coming from this part of the world! Am totally addicted to the Born in Brazil blog too!

    Suz from London, London, United Kingdom
  3. Thanks for the insight into an under-reported region.

    With fashion becoming increasingly homogenized globally, it would be interesting to see what Brazilian fashion is doing differently. Do they have a more accepting attitude to plus-sized body shapes for example? The catwalk images shown would suggest not.

    Feeel from United Kingdom
  4. Oh, if only things were as good as they seem…

    Mirela from Niterói, Rio de Janeiro, Brazil
  5. Great complement to BOF’s earlier piece on the Brazilian fashion industry. Always hearing about “Brazil boom” this and “economic growth” that – as though abundant natural resources are all it takes to generate a credible fashion industry (Russia?). Really great to read something that highlights the creativity and commercial acumen of the designers themselves. Brazil has cultural depth and a passion for aesthetics as well as deep-sea oil.

    Krash from United Kingdom
  6. what would be the point for brazilian fashion to care for plus-sizes, dear Feeel? that is the mission for societies which really carry a plus-size population.

    stella from São Paulo, São Paulo, Brazil