From Brazil, 5 Emerging Talents to Watch

JOÃO PIMENTA
Picked by: Stefan Siegel, Founder of Not Just A Label

An alumnus of Casa de Criadores, Brazil’s most respected talent-nurturing fashion organisation, João Pimenta graduated to São Paulo Fashion Week for Spring/Summer 2011, firmly establishing himself as the Brazilian menswear designer to watch. His couture-inspired designs are not for the faint-hearted, however, and caught the attention of Stefan Siegel, founder of Not Just A Label, an international showcase and internet retailer for emerging fashion designers.

“By international standards, João is still relatively unknown, but his position in the Brazilian fashion industry is the equivalent of Matthew Williamson’s in the UK,” says Mr Siegel. “He uses traditional couture techniques, but you can’t put his style — or that of any Brazilian designer — into a box. Seigel believes Mr Pimenta’s collection can the potential to translate on global markets. “People used to say that Brazilian fashion wasn’t avant-garde enough, but better fashion schools and levels of production are allowing them to compete internationally,” he added.

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7 comments

  1. So much buzz over Pedro Lourenco and I’m not blown away. At all. Why the hype, fashion flock?

    Thanks to the BoF for an interesting read.

    Anjo from San Francisco, CA, United States
  2. Great post highlighting some inspiring talent coming from this part of the world! Am totally addicted to the Born in Brazil blog too!

    Suz from London, London, United Kingdom
  3. Thanks for the insight into an under-reported region.

    With fashion becoming increasingly homogenized globally, it would be interesting to see what Brazilian fashion is doing differently. Do they have a more accepting attitude to plus-sized body shapes for example? The catwalk images shown would suggest not.

    Feeel from United Kingdom
  4. Oh, if only things were as good as they seem…

    Mirela from Niterói, Rio de Janeiro, Brazil
  5. Great complement to BOF’s earlier piece on the Brazilian fashion industry. Always hearing about “Brazil boom” this and “economic growth” that – as though abundant natural resources are all it takes to generate a credible fashion industry (Russia?). Really great to read something that highlights the creativity and commercial acumen of the designers themselves. Brazil has cultural depth and a passion for aesthetics as well as deep-sea oil.

    Krash from United Kingdom
  6. what would be the point for brazilian fashion to care for plus-sizes, dear Feeel? that is the mission for societies which really carry a plus-size population.

    stella from São Paulo, São Paulo, Brazil