Picked by: Stefan Siegel, Founder of Not Just A Label
An alumnus of Casa de Criadores, Brazil’s most respected talent-nurturing fashion organisation, João Pimenta graduated to São Paulo Fashion Week for Spring/Summer 2011, firmly establishing himself as the Brazilian menswear designer to watch. His couture-inspired designs are not for the faint-hearted, however, and caught the attention of Stefan Siegel, founder of Not Just A Label, an international showcase and internet retailer for emerging fashion designers.
“By international standards, João is still relatively unknown, but his position in the Brazilian fashion industry is the equivalent of Matthew Williamson’s in the UK,” says Mr Siegel. “He uses traditional couture techniques, but you can’t put his style — or that of any Brazilian designer — into a box. Seigel believes Mr Pimenta’s collection can the potential to translate on global markets. “People used to say that Brazilian fashion wasn’t avant-garde enough, but better fashion schools and levels of production are allowing them to compete internationally,” he added.