From Brazil, 5 Emerging Talents to Watch

JULIA VALLE
Selected by: Rosane Ribeiro, Vogue Brasil, and Roberta Damasceno, Owner of Dona Coisa

Julia Valle is arguably one of Brazil’s hardest working young designers. Before being invited to join the line-up at Rio Moda Hype, a showcase for young talent at Fashion Rio, for Autumn/Winter 09, Ms. Valle could already boast stints at established Brazilian brands Redley, Faven and Printing.

“Brazilians have a special way of dealing with their bodies’ sense of beauty and sensuality,” says Ms Valle. “But [fashion] is still a very young industry [here] with our fashion schools dating back only 20 years. We have absurdly high taxes so our prices are not competitive and we don’t get incentives from the government.”

Still, her Autumn/Winter 2011 collection of pared-down, elegant pieces invites comparisons with Stella McCartney and Phoebe Philo for Céline, said Vogue Brasil’s Ms Ribeiro: “Julia carries that effortless chic and deconstructed silhouette [in her collections].” Roberta Damasceno, owner of Rio’s iconic multi-brand store Dona Coisa is also a fan. “Julia is young, modern and would fit in very well with the Dona Coisa brand mix,” which includes successful Brazilian labels Sônia Pinto and Reinaldo Lourenço.

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7 comments

  1. So much buzz over Pedro Lourenco and I’m not blown away. At all. Why the hype, fashion flock?

    Thanks to the BoF for an interesting read.

    Anjo from San Francisco, CA, United States
  2. Great post highlighting some inspiring talent coming from this part of the world! Am totally addicted to the Born in Brazil blog too!

    Suz from London, London, United Kingdom
  3. Thanks for the insight into an under-reported region.

    With fashion becoming increasingly homogenized globally, it would be interesting to see what Brazilian fashion is doing differently. Do they have a more accepting attitude to plus-sized body shapes for example? The catwalk images shown would suggest not.

    Feeel from United Kingdom
  4. Oh, if only things were as good as they seem…

    Mirela from Niterói, Rio de Janeiro, Brazil
  5. Great complement to BOF’s earlier piece on the Brazilian fashion industry. Always hearing about “Brazil boom” this and “economic growth” that – as though abundant natural resources are all it takes to generate a credible fashion industry (Russia?). Really great to read something that highlights the creativity and commercial acumen of the designers themselves. Brazil has cultural depth and a passion for aesthetics as well as deep-sea oil.

    Krash from United Kingdom
  6. what would be the point for brazilian fashion to care for plus-sizes, dear Feeel? that is the mission for societies which really carry a plus-size population.

    stella from São Paulo, São Paulo, Brazil