From Brazil, 5 Emerging Talents to Watch

PEDRO LOURENÇO
Selected by: Roberta Damasceno, Owner of Dona Coisa, and Rubens Gomes, Co-Founder of Choix

If there is one Brazilian fashion designer at the head of the emerging designers pack, it’s Pedro Lourenço. Whilst his peers are still making a name for themselves at São Paulo Fashion Week and Fashion Rio, Mr Lourenço has gone one step further: he made his debut at Paris Fashion Week in March 2010 in what was arguably the most commercial and successful event on the catwalk calendar.

Still only 20 years old, Mr Lourenço is the Brazilian designer most likely to achieve international success, having been praised by influential publications including the Daily Telegraph and Style.com. Indeed, his architectural collections have drawn comparisons with Balenciaga’s Nicolas Ghesquière.

Choix’s Mr. Gomes, who stocks the designer’s collections, also named Lourenço as a designer-to-watch, while Dona Coisa’s Ms. Damasceno, singled him out as the Brazilian designer most likely to make his name on the global stage. “Pedro Lourenço has been demonstrating his talent since a young age and has always lived in a universe of creativity and production,” said Ms. Damasceno. To hit the big time, all he needs now is to add more commerciality to his designs.

Ana Santi is a writer based in London and maintains the blog Born in Brazil

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7 comments

  1. So much buzz over Pedro Lourenco and I’m not blown away. At all. Why the hype, fashion flock?

    Thanks to the BoF for an interesting read.

    Anjo from San Francisco, CA, United States
  2. Great post highlighting some inspiring talent coming from this part of the world! Am totally addicted to the Born in Brazil blog too!

    Suz from London, London, United Kingdom
  3. Thanks for the insight into an under-reported region.

    With fashion becoming increasingly homogenized globally, it would be interesting to see what Brazilian fashion is doing differently. Do they have a more accepting attitude to plus-sized body shapes for example? The catwalk images shown would suggest not.

    Feeel from United Kingdom
  4. Oh, if only things were as good as they seem…

    Mirela from Niterói, Rio de Janeiro, Brazil
  5. Great complement to BOF’s earlier piece on the Brazilian fashion industry. Always hearing about “Brazil boom” this and “economic growth” that – as though abundant natural resources are all it takes to generate a credible fashion industry (Russia?). Really great to read something that highlights the creativity and commercial acumen of the designers themselves. Brazil has cultural depth and a passion for aesthetics as well as deep-sea oil.

    Krash from United Kingdom
  6. what would be the point for brazilian fashion to care for plus-sizes, dear Feeel? that is the mission for societies which really carry a plus-size population.

    stella from São Paulo, São Paulo, Brazil