Proenza Schouler says Social Media has an Extraordinary Impact on the Business

Blogs posting things about us, going viral, spreading throughout the internet… it has an extraordinary impact on the business.”

Proenza Schouler’s Jack McCollough, speaking to BoF Founder Imran Amed at the Independent Fashion Bloggers Conference at New York Fashion Week during a wide-ranging conversation about the power and influence of social media on their budding business