Back in Print, Brands reach out to Japan, Insights from SXSW, Benetton profits slip, The new ‘It bag’

Missy Rayder for WSJ Magazine Spring 2011 | Source: Art8amby

Is Print in Vogue Again? (WWD)
“Maybe the Web’s ascent and print’s decline is happening a bit more slowly than originally thought. Maybe the only money to be made these days is in print or some tablet-Web-print hybrid. Whatever it is, it appears the old-fashioned print world has a little left in the tank.”

What luxury brands are doing to help Japan victims (Luxury Daily)
“Brands such as Bergdorf Goodman, Gilt Groupe, David Yurman, Gucci and Swarovski are using Facebook and Twitter to encourage consumers to donate money to the Red Cross and other disaster-relief organizations dedicated to helping those affected by the tsunami and earthquake in Japan.”

5 Digital Marketing Trends to Watch (Mashable)
“If this year’s SXSWi conference is any indication, the foremost digital marketing trends of 2011 will be central to one theme: user presence. Too often, businesses over-engineer their marketing efforts in an attempt to capture the attention of their audiences’ minds and wallets.”

Benetton warns of rising costs as profits slip (BBC)
“Italian fashion retailer Benetton has reported a fall in 2010 profits and warned the high cost of raw materials could hit profitability this year. Net profit for 2010 came in at 102m euros ($142m; £89m) compared with 120m euros in 2009.”

When It Comes to Style, It’s In the Bag (WSJ)
“All of the attention lavished over the past decade on behalf of luxury-goods companies in the quest to create and sell ‘the world’s most desirable bag’ has led to the construction and revamping of some pretty thoughtful, well-put-together classics, with a degree of longevity one would never have attributed to the ['it bag'].”