Gareth Pugh on Fashion Films versus Fashion Shows


I’m not saying that I’m never going to do a fashion show again. I’m not saying fashion film is the future. It’s just an idea…and it’s nice to have the option to do both.”

Avant-garde designer Gareth Pugh speaking to BoF founder Imran Amed in Florence, Italy at Pitti Immagine, where he projected a critically acclaimed fashion film on the ceiling of a 14th century church. On Wednesday in Paris, Mr. Pugh will present his A/W 2011 collection in a fashion show, his first since March 2010.