Prada’s editorial domination, Charney under fire, D&G’s new strategy, Asos apprenticeships, Maison Lemarié

Prada's Spring/Summer Covers | Source: Fashionista

Prada’s Spring Collection Lands 48 Covers (Fashionista)
“Last season it was Miu Miu, specifically that one appliqued dress, that kept appearing on cover after cover. This season, Prada’s spring 2011 is sweeping the glossy covers… So far Prada’s colorful stripey bananas collection has seen 48 covers (that we’ve counted) and starred in countless editorials.”

He’s Only Just Begun to Fight (NY Times)
“To many, Mr. Charney is not only a somebody but even something of a hero: finding a new niche in a saturated market for cotton basics by refusing to make them overseas… crusading for workers’ rights; and successfully marketing the idea that young adults should embrace their natural sexuality… But to others, he is a morally challenged provocateur.”

D&G Will Die; Long Live Dolce & Gabbana (WSJ)
“When Dolce & Gabbana said recently that it is folding its younger, less expensive D&G brand into its high-end line, many retailers were bewildered… But there’s another way to look at this wager: Consumers—savvier and more confident than ever about fashion—no longer pay as much attention to narrow tiers of brands…. what consumers really care about is the designers who stand behind them.”

Asos apprenticeships will keep us in fashion that’s made in Britain (Telegraph)
“It’s not something that can happen overnight: setting up training, let alone new factories, is a long and laborious process which has to be overseen by people who are qualified, understand quality, and know how to direct a fashion business. But how great that the likes of Asos are already kicking things off.”

Insiders | Chanel Metiers D’Arts – Lemarié (AnOther)
“Ever since Marie Antoinette added exotic plumes to her headdress to get herself noticed in 18th century French society, feathers have come to represent the ultimate in fantasy and female frivolity. But this recherché craft has dwindled over the years from nearly 500 ateliers in Paris in the 1920s to barely a handful now, chief of which is Maison Lemarié.”

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2 comments

  1. Does anyone else see a problem with Prada’s collection appearing on the cover of 40+ international fashion magzines? Those aren’t all conde nast publications either. I dont think fashion magazines were ever temples of objecitivity, but FYI to all luxury conglermates; at least be a bit more subtle with your marketing approach!

    @otowilches: love that entry and would put my money on Gucci!

    E. from Summit, NJ, United States