George goes International, Traditional PR is dead, Facebook commerce, Olsen twin power, Fashion’s racial asymmetry

Looks from Asda's Summer 2011 George Collection | Source: Asda

Asda set to explore fashion franchise (Belfast Telegraph)
“Supermarket chain Asda has unveiled plans to open its first George stores overseas as it looks to turn the fashion label into a major global brand… Asda said George is now the third best-selling clothes brand by volume in the UK.”

Traditional Fashion PR Is Dead, Wanna Survive? (Fashionably Marketing Me)
“In order to survive in today’s increasingly diffuse digital media marketplace, it seems clear that PR pros need to adapt their tactics. Gone are the days when press releases communicated information that was generally unavailable in other places.”

5 Best Practices for Fashion Retailers on Facebook (Mashable)
“But how can retailers optimize their Facebook presence? Should they focus on entertainment and product, or is it best utilized as a customer service channel? How far should they engage? Is it too early to think of Facebook as a sales tool?”

The twins who took on the fashion world… and won (Independent)
“‘Mary-Kate and Ashley have great personal style…and their über-cool ready-to-wear collections reflect this. They offer beautifully made pieces with an emphasis on clean lines and refined cuts, and have become one of the must-have labels for those in the know.’”

Chinese models stride the catwalk – but does it matter? (Guardian)
“‘It’s not that the increasing visibility of Asian models doesn’t matter, it’s just that it doesn’t matter enough… In celebrating a few exceptional editorials, I think we can become complacent to the racial and economic asymmetries that organise the fashion industry at large.’”