Rebranding Jane, Lessons from Polet, LVMH plans for La Samaritaine, Richemont profit soars, The Twitter trap

Jane Pratt | Source: Crain's

Jane Pratt, Unbound and Ready for the Web (NY Times)
“With verticals on fashion; beauty; sports; entertainment; DIY; technology; New Agey; and Sex, Sex, Sex and Love, is the latest chapter in the Jane Pratt story, a saga that began almost 25 years ago… For now, Ms. Pratt is engaged in what is the struggle for celebrity editors (see: Brown, Tina): how to reinvent or reconfigure her personal brand for the digital age.”

All your brand needs is three little words (Marketing Week)
“It might seem like a minor detail, but what sets Polet apart from bog standard marketers is his appreciation for brevity… When Polet arrived at Gucci he recognised immediately that each of the brands was unsure of its own identity. So he set about working with each team to capture the essence of each brand with one clear proviso: no more than three words.”

LVMH’s Plan to Convert a Parisian Icon for Shopping and Social Good (Forbes)
“Renderings show that the spaces will include a department store, a separate Louis Vuitton boutique, 280,000 square feet of shops and 215,000 square feet of office space. This consumers’ mecca will coexist with 95 units of affordable housing and a day care… The good news is that the complex should create approximately 2,400 jobs. Look for completion around the middle of 2014.”

Richemont net profits surge 79 percent (FT)
Richemont, the world’s second-biggest luxury goods group by sales, demonstrated the surging demand for expensive watches, apparel and accessories with sharply higher sales and earnings for its business year to the end of March… ‘We are actually facing more demand than we can cope with,’ said Richard Lepeu, deputy chief executive.”

The Twitter Trap (NY Times)
“Basically, we are outsourcing our brains to the cloud. … my inner worrywart wonders whether the new technologies overtaking us may be eroding characteristics that are essentially human: our ability to reflect, our pursuit of meaning, genuine empathy, a sense of community connected by something deeper than snark or political affinity.”