Beyoncé’s fashion bug, Hermès continues ascent, Star designers, Ad pages creep upwards, Phoebe’s Céline dream

Beyoncé photographed by Ellen Von Unwerth | Source: IHT

For Her New Look, Beyoncé Goes Under the Radar (IHT)
“The difference, this time, is in her choice of designers. Instead of sticking to major fashion houses like Versace, Gucci, Prada or Chanel, the singer has thrown the spotlight on a number of up-and-coming designers whose names are likely to be unfamiliar to all but the most diehard fashion followers.”

Luxury group Hermes raises 2011 sales forecast (Reuters)
“Hermes raised its full-year revenue forecast on Tuesday as growing demand for its silk scarves, fashion accessories and leather bags showed no sign of slowing despite a foggy economic outlook… After what it described as a “better-than-expected performance” in the second quarter.”

Do star designers really exist? (FT)
“… In fashion you are only as good as your last collection, no matter how famous you are. We need to remember this is a product-based industry, and in the end, it’s the products that matter… This is fashion. It’s not rocket science, and it’s not Hollywood either.”

Fashion Titles Chart Modest Gains for September Issues (Ad Week)
“If fashion monthlies binged on ad pages in 2007, only to go on a crash diet, moderation could be the watchword of 2011. That’s the sense from the titles as they close their all-important September issues, where advertisers spend big to showcase their fall fashions, and give an indication of their appetite for spending going forward.”

Phoebe Philo: The British fashion designer who’s leading the pack (Independent)
“…Celine, the French fashion label she took over in 2008 in a blaze of publicity, and transformed into a global phenomenon almost overnight… just a little over two years after Philo’s arrival, the Celine look is already instantly identifiable.”