Changing seasons, Bulgari bid complaint, Mobile marketing in the moment, Price inflation, Pint-sized pundits

Dover Street Market | Source: Dover Street Market

All change (FT)
“While other shops gradually push the spring/summer sale stock into a corner as they introduce autumn/winter collections, every six months for the past seven years Dover Street has shut while new spaces are introduced, existing ones revamped or moved, and new ranges displayed…. What’s more important is creation and strength and newness.”

Italian regulator examining Bulgari bid complaint (Reuters)
Italian market regulator Consob is examining a complaint from a fund over the price French luxury group LVMH plans to pay for shares in Italian jeweller Bulgari… At the end of June, LVMH took control of Bulgari when the Bulgari family owners swapped their 55 percent stake into LVMH shares.”

Leveraging Mobile to Market in the Moment (Fashions Collective)
“Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply.  Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve the numerous elements of variability associated with marketing in the moment.”

Are Consumers Ready To Spend $39,000 on a Backpack? (Thread NY)
“The fashion world is abuzz over… ‘The luxury consumer is no longer afraid or embarrassed to shop. He or she has been reluctant over the past few years, but it seems like they’re back and willing to spend. True luxury brands are really embracing their customer base and are seeing an uptick in sales and traffic.’”

Several Sizes Too Small (On the Runway)
“Hollywood tweens are, after all, but the latest style-world idols. Members of the Play-Doh and Nickelodeon set are sprouting up fast alongside them, dotting a landscape in which, it would seem, one can never be too groovy — or too young… Pint-size fashion pundits are hailed as muses and cast in major ad campaigns.”