Miu Miu strikes a chord, ASOS global, Hugo Boss boost, Louboutin vs YSL, Rocking fashion in Berlin

Miu Miu Autumn/Winter 2011 photographed by Bruce Weber | Source: Miu Miu

Prada Woos Young Chinese With Edgier Sister-Brand (WSJ)
“Aiming to cash in on China’s bulging population of young fashion-lovers, Prada is turning its focus in the Chinese market to its… Sister-brand… Miu Miu has struck a chord with China’s young luxury shoppers… Who… Don’t remember the era in which the brand was overshadowed by the Prada label.”

Global growth drives ASOS sales (FT)
“Online fashion retailer Asos intends to make free global shipping a “permanent” part of its business model, after international sales growth fuelled a 63 per cent jump in sales in the first quarter to £107m… International sales grew 160 per cent… And now make up 57 per cent of overall sales.”

Hugo Boss raises outlook on China, U.S. demand (Reuters)
German fashion house Hugo Boss raised its outlook for the year, boosted by growing sales in China and the United States…  The group, known for its sharp suits for men, said it now expected 2011 sales to rise by between 15 and 17 percent and underlying earnings to rise by 25 and 30 percent.”

Yves Saint Laurent Defends Its Red Soles Against Christian Louboutin (The Cut)
Yves Saint Laurent, Inc.’s lawyers issued a… response to Christian Louboutin’s trademark-infringement charges this week, stating first… That no one can prove that YSL’s use of red soles hurt Louboutin’s sales or caused any consumer confusion… They argued that Louboutin never should have gotten a trademark for those red soles.”

In Berlin, Rocking the Fashion Trade Fair (IHT)
“A person stumbling into this spectacle… could easily mistake it for an artsy free-for-all in Berlin… Yet that is precisely what makes Bread & Butter, among the world’s most important urban and street fashion trade fairs… Held this year… It drew 100,000 visitors and 600 brands like Adidas, Diesel and G-Star”