BoF Daily Digest| PPR eyes Brioni, Proenza Schouler’s new deal, Forever 21 arrives in London, Beckham at H&M, Behind Swarovski

PPR eyes Brioni (Reuters)
“French luxury goods and retail group PPR is considering buying family-owned Italian tailor Brioni for about 350 million euros ($508.4 million)… The deal, if it goes ahead, would allow PPR to make further progress on its pledge to get out of retail and make luxury and sports brands its central focus.”

A Proenza Schouler Deal Is Near (On the Runway)
“A European private-equity firm is expected to sell its shares in the design house Proenza Schouler to a group of New York investors led by John Howard, the chief executive of Irving Place Capital, and Andrew Rosen, a seasoned garment industry executive behind Theory and Helmut Lang.”

Forever 21 ups the fashion stakes (FT)
“With the arrival of US retailer Forever 21 on London’s Oxford Street. Renowned for its constantly changing styles and rock-bottom prices, its continued expansion could herald a battle with its rivals, who are already feeling the pinch from cash-strapped shoppers and rising input costs.”

H&M links up with Beckham on new underwear range (Reuters)
“Budget fashion chain Hennes & Mauritz  is to partner with soccer star David Beckham to sell his new range of underwear… H&M, the world’s number two clothes retailer, has often linked itself with famous names to attract customers, including Madonna and Stella McCartney. The partnership with Beckham will be a long-term alliance, the group said.”

Crystals: All that glitters (Independent)
“There’s one name behind all the glitz: Swarovski. Founded more than a century ago, the brand is still family-run and the breadth of its reach and influence continues to grow…The driving force behind all of this is Nadja Swarovski, 41, who has transformed the brand’s reputation and reach through collaborations and commissions.”