Berlin Fashion Week rising, Westwood tax penalty, Analysing fast fashion, Absorbed in images, Rei Kawakubo

Iris van Herpen at Berlin Fashion Week S/S 2012 | Source: Newsobserver

The Quiet Rise of Berlin Fashion (WSJ)
Twice a year, with a series of high-profile fashion shows, the couture quartet of New York, Paris, Milan and London issues style edicts for the next season: hemlines are up, charcoal is the new black. But another capital has long held its own quiet but powerful sway in the fashion world: Berlin… With a few stops and sputters, German fashion has since picked up speed and garnered attention for its practical, minimalist designs propelled by industrious business acumen.”

Vivienne Westwood undervalues itself (Telegraph)
“Fashion designer Dame Vivienne Westwood has agreed to pay almost £350,000 in tax to HM Revenue & Customs for significantly underestimating the value of her own brand.”

Do fashion brands need ugly-queen discount contest? (The Economic Times)
“Fashion brands don’t really need to participate in such ugly-queen contests, year after year, trying to outdo each other by offering more and more discounts. So, what is the way forward? Fast-fashion, which ensures that designs move from catwalk to store in the shortest possible time, has been cited as an effective tool to combat such planned customer behaviour.”

Make That 15 Seconds of Fame (On the Runway)
“Today, with rare exceptions, fashion seems to lack that degree of depth, depth with a calculated eye, and one explanation is that we are simply too absorbed in consuming images. Viddy, a social video app for the iPhone and iPad, may intensify that experience during Fashion Week. Viddy allows you to shoot and instantly share a 15-second video on the Viddy network, or on Twitter, Facebook and Tumblr.”

Rei Kawakubo (WSJ)
“Fascinated by challenging conventional standards of beauty, she’s reconstructed “hybrid” clothes, sewn the left half of a jacket onto the right half of a different jacket and designed asymmetrical dresses made from her own vintage scarves—and that was all just in her last women’s presentation. It’s never just about creating something to wear, but rather expressing an idea.”