Burberry’s Tweetwalk, Tom Ford’s off day, eBay gratification, London Fashion Week model crisis, Pretty Prada

Burberry Spring/Summer 2012 | Source: Design Scene

Burberry launches 2012 collection on Twitter (Guardian)
For the first time, the label “live tweeted” the show on Monday from backstage, posting photographs of each look on Twitter moments before the model stepped on to the catwalk… When you consider that it was not long ago that high street stores smuggled spies into catwalk shows in order to glean clues as to what might be in stores in six months’ time, this is quite a turnaround.”

Tom ‘God’ Ford has off day. Fashion world in denial (Guardian)
“This man redefined the parameters of what a fashion brand could be during his time at Gucci. He made the world rethink what it means to be sexy, replacing heroin chic with a slick, glossy aesthetic…His comeback show in New York was one of the highlights of my decade as a fashion editor: a gorgeous, glorious, life-affirming celebration… But even godlike geniuses have off days.”

eBay says Boo to the runway (FT)
“Some of the world may be obsessed with fashion that hasn’t yet happened – or the stuff now appearing on runways from London to Paris, which won’t be in-store until late February of 2012 – but the folks at eBay are much more interested in the profit potential of immediate gratification.”

London Fashion Week crisis after Gucci summon models to Milan (Telegraph)
“London Fashion Week has been thrown into crisis after heavyweight Italian fashion brand Gucci, who will show their spring/summer 2012 collection in Milan on Wednesday, ordered countless models to fly to Milan early to begin fittings for their show.”

Miuccia Prada Sitting Pretty (Because London)
“Miuccia earned her stripes slowly and after years of being regarded with skepticism from critics and fashion insiders. Untrained in design and lacking an apprenticeship in the conventional sense, she earned a Ph.D. in politics, then became a mime artist before eventually taking over the family business. 
At that point in the late ’70s, Prada was a small Milanese leather goods manufacturer.”