Going 3-D, Guess’ massive moves in China, Burberry Body, Fast-fashion battle online, Irreverent Carine

Zombie Boy | Source: NY Times

Designers Start to See in Triplicate (NY Times)
“With something like 250 runway shows and parties crammed into the New York Fashion Week that begins Sept. 8, a lot of designers are saying that there must be a better way to show clothes, or at least some way to grab people’s attention for more than a second or two. The latest thing, if a handful of them are correct, would be fashion shows in 3-D.”

Guess joins the queue as labels spread their wares through China (Independent)
“Guess has become the latest international brand to announce massive plans for expansion into mainland China… Guess is targeting its “lifestyle collection” of denim garments, handbags, watches and footwear at China’s ever-growing luxury goods market, one which industry insiders expect to be worth more than 84 billion yuan (13 billion dollars) this year – making it the second largest in the world after the United States.”

Burberry in step with digital age (FT)
“The luxury fashion brand Burberry has spurned glossy magazine adverts in favour of a Facebook campaign to promote the global launch of its latest fragrance, Burberry Body… On average, digital makes up 15 to 20 per cent of media spending globally. Burberry’s strategy shows how quickly the fashion industry is moving away from magazines as it seeks to interact with consumers worldwide.”

H&M and Zara Duke It Out for U.S. Online Sales (Forbes)
“Move over brick and mortar expansion tactics, retailers are finally realizing that bottom line growth isn’t always going to come by swelling square footage. Zara and H&M are taking their fast fashion competition online, while Urban Outfitters is jumping into F-commerce (making their Facebook fan page shoppable).”

First look at Carine Roitfeld: Irreverent (Telegraph)
“Ever since Carine Roitfeld stepped down from the role of editor at Vogue Paris, there have been whisperings about what is next in store for her. But now images of one of her first projects have been released and somewhat surprisingly they involve looking to the past, rather than the future.”