Looking back with caution, Don’t forget the clothes, H&M’s profits fall, Haulers drive marketing, Cool McQueen

L-R Rick Owens, Balmain, Balenciaga S/S 2012 | Source: Style.com

Raid the Archives With Caution (NY Times)
Mr. Ghesquiere can come away refreshed from the Balenciaga archive, but for most designers the postwar couture is an element in the cut-and-paste process that largely defines current fashion. Designers saw the Madame Grès exhibition here this summer; they know Balenciaga’s volumes and bullring pomp by heart. But they always have to do something extreme to make you think it’s new.”

Don’t Forget the Clothes! (IHT)
“They are the champions of the Internet age — designers who can tap into the ultra-modernity of image and sound as part of a multimedia experience. But as the catwalk moves into cyber space, there should be one dictum: Don’t forget the clothes! Two fashion labels — the revived Mugler brand and the British-born Gareth Pugh — were in the same territory as the Paris season clicked onto spring/summer 2012. Or make that the year 2099 as these shows streaked into the future.”

H&M cost control cushions fall in profits (Reuters)
Hennes & Mauritz accelerated its expansion plan and said it was gaining market share as it delivered a fall in third-quarter profits that was smaller than feared. The world’s no.2 fashion retailer suffered a 15 percent drop in third-quarter profit, hit by costs such as higher cotton prices. It said sales so far in the fourth quarter were below its expectations and markets remained challenging.”

From shopping sprees to marketing technique (FT)
“So-called ‘haulers’ are tween-to-twentysomething, largely female shoppers who haul their purchases back home and post video reviews on YouTube for their followers to watch…Chris Sanderson, co-founder of The Future Laboratory, a trends and innovation consultancy, says: ‘If that’s your world, to go to the shops and show off your stuff, then it’s incredible. This becomes a whole new mechanism for [retailers to] understand and target a demographic’.”

Official: Alexander McQueen is cooler than Chanel (Telegraph)
Alexander McQueen, the British fashion label that scored the commission of the century – designing Kate Middleton’s wedding dress – has topped a list of cool designer fashion brands… The label, headed up by creative director Sarah Burton since Lee McQueen’s death in 2010, came eleventh overall in the 2011 list of cool global brands – four places ahead of iconic Parisian fashion brand, Chanel, at number 15.”