Shopping as entertainment, India’s growing appetite for luxury, Rodarte’s sister act, BFA nominees, Tavi’s ‘Rookie’

Zegna virtual store iPad app | Source: NY Times

Next Step for Labels: Cyber-Boutiques (IHT)
“The ultimate challenge for all luxury brands is to go digital — without losing their key attributes of individuality and identity. Yet click onto almost every big name fashion Web site and while the product offering might be tempting, the experience is often bland and only two-dimensional. The success of Net-a-porter.com and of its witty masculine version, Mrporter.com, is the magazine-style content that makes the sites entertaining as well as efficient.”

Super-luxury brands sail high as slowdown fails to impact Indian consumers (The Economic Times)
“Indian consumers are continuing to show strong appetite for luxury products even as consumption in the rest of the economy slows down due to inflation and sliding growth prospects… Sales of fashion accessory labels Jimmy Choo and Canali are growing 30% year on year.”

Sister act: Rodarte is New York’s hottest label (Independent)
“Buyers either see their work as exquisite sartorial investments, or shock-frocks destined to clutter sales racks. Reviews oscillate from hyperbole to hostility, some press applauding Rodarte as a blast of fresh creative fire, others condemning them as a case of the Emperor’s New Clothes… Both sisters fall into the pale and interesting camp – they look so alike they’re often mistaken for twins. In person, they’re less intense than their clothes initially suggest.”

And the BFA nominees are... (Elle UK)
“The BFAs honour the UK’s most influential designers, business leaders, models and celebrities… Two of the most important awards are the Emerging Talent Award for Ready to Wear and the Best Designer Brand honours… Up for consideration are J.W. AndersonMary Katrantzou and Peter Pilotto. In the more established category, the candidates are BurberryStella McCartneyTom Ford and Victoria Beckham.”

Tavi Gevinson Explains Her New Website, Rookie (The Cut)
“15-year-old wunderkind blogger Tavi Gevinson launched her much-anticipated new website, Rookie (rookiemag.com). Originally conceived as a joint venture with Jane Pratt and Say Media, the site is now under Gevinson’s sole ownership (New York Media is helping with ad sales).