Sweep of imagination, Inside Dior, China’s creative appeal, Tablets as buying machines, Monetising fashion blogs

Dries Van Noten Spring/Summer 2012 | Source: Style.com

Dries Van Noten: Illuminating a Cityscape (IHT)
“Dries Van Noten’s show Wednesday was a magnificent sweep of imagination and invention compressed into elegant, modern clothes. There is no doubt that Paris, which comes last on the international calendar, holds the creative corner… What is required to succeed here is an exceptional vision and the ability of an established designer to change without breaking an identity.”

Inside Dior, fashion’s besieged atelier (Telegraph)
“For reasons it must wish didn’t exist, Christian Dior has been the most-talked about fashion house of 2011. From the moment the footage of John Galliano’s racist outburst went viral in March, the house has been under siege. Galliano’s guilty verdict a few weeks ago only intensified speculation about his replacement.”

A Model Business (China International Business)
“China is the world’s fastest-growing fashion market and the crème-de-la crème of the sector are all flocking here in search of business opportunities. Even the grande dame herself, American Vogue editor Anna Wintour, came last year — the fashion-world equivalent of a state visit — and was blown away by the buzz of energy and creativity.”

Tablets: Ultimate Buying Machines (WSJ)
“Retailers have found an interesting characteristic of consumers who browse their websites using tablets: They’re much more likely to pull the trigger on purchases than other online shoppers… Tablets still account for only a small percentage of overall e-commerce, but they are punching above their weight. While the conversion rate—orders divided by total visits—is 3% for shoppers using a traditional PC, it is 4% or 5% for shoppers using tablets.”

Fashion Bloggers, Posted and Represented (NY Times)
Indeed, seemingly every fashion brand is working with bloggers these days, including mainstream brands like the Gap (which featured the avant-garde-leaning Susie Bubble in a campaign), DKNY (which hired the photo blogger Jamie Beck to shoot behind the scenes at its recent runway show)… But deciding which opportunities to accept can be tricky for bloggers, who risk overexposure and being seen as a corporate shill. A blogger’s influence is derived from independence.”