Chinese luxury brands, Oscar de la Renta’s F-Commerce, Adidas raises outlook, Fitted Fashion, Prabal darling

Shanghai Tang Autumn/Winter 2011 | Source: Shanghai Tang

Can China Produce A Luxury Brand? (Forbes)
“China is more known as a luxury consumer rather than a producer. And while it is a manufacturing hub for many global labels and retailers, it has yet to produce its own luxury brand in the manner of Hermes or Louis Vuitton. True, it took centuries for Hermes and Louis Vuitton to become what they are today, but these questions begged to be asked: Are there Chinese labels that are poised to become the Hermes of tomorrow?”

Oscar de la Renta to Launch F-Commerce (WWD)
Oscar de la Renta is the first luxury brand to launch a Facebook commerce, or F-commerce, initiative contained entirely on the social medium where it has over 283,000 followers… It is the first to offer a commerce experience from beginning to end without leaving Facebook. In fact, the whole transaction can be done either on a tab on the brand’s page or, if the user prefers, without even leaving his or her newsfeed.”

Adidas raises 2011 outlook on emerging markets (Reuters)
“Germany’s Adidas lifted its 2011 sales outlook on strong demand for its sporting goods in emerging markets and as it expands its high margin brand-name stores… This is the fourth time this year Adidas has upgraded its sales forecast as demand for its three-stripe branded products soars, with running shoes and fashion products proving especially popular with U.S. and Chinese consumers.”

Fitted Fashion Uses 3D Scanners to Create Custom-Fit Jeans (Mashable)
“The single most challenging item of clothing to shop for is jeans… Fitted Fashion, a recent graduate of startup incubator Betaspring, is one of several startups aiming to address that problem. The company is currently testing 3D body scanners alongside its own pattern-making software to develop custom jeans and suits, among other items.”

Prabal Gurung: the red carpet’s new darling (Telegraph)
“You may not recognise the name, but we’re sure you will have seen one of Prabal Gurung’s designs before. The New York based designer has slipped under the radar for a few years now, but he is finally having his moment in the limelight… It has only been in the last twelve months that celebrities have been clambering over themselves to wear Gurung on the red carpet.”