LVMH and CSM alliance, Mellon exits Jimmy Choo, Branded luxury jewellery, Big in Japan, Digital catalogs

LVMH Lecture Theatre at Central Saint Martins, Kings Cross | Source: LVMH

LVMH and Central St Martins Partnership (Vogue UK)
“Central St Martins new Kings Cross building will feature a state-of-the-art lecture theatre sponsored by LVMH. The luxury conglomerate has also announced plans for a scholarship programme to recruit promising designers from the university for its stable of brands.”

Tamara Mellon leaves Jimmy Choo (FT)
Tamara Mellon has stepped down from Jimmy Choo, the footwear and accessories brand she founded 15 years ago, following its takeover and integration with Labelux, the private Italian luxury goods group… In 1996 Ms Mellon transformed a small business set up by Jimmy Choo, a cobbler from east London. The business has also branched out into accessories such as handbags and scarves, as well as fragrances.”

A new frontier for big brands (FT)
“In Paris, at 23 Place Vendôme next year, Louis Vuitton will open the first boutique dedicated to its fine jewellery. It is a significant move for the industry… As is usual with Louis Vuitton, a decision by the world’s most successful luxury brand to make a decisive step into a new market is a signal of shifts in the industry… But expectations are that jewellery’s switch from a predominantly craft market to a new frontier for big brands is under way.”

Big in Japan: Paul Smith’s focus shifts to the East (Telegraph)
“The designer has, however, recently fixed his gaze eastwards, staging a fashion show in Japan for the first time in his career. Entitled I Love Japan, the show marked the launch of Japan’s first major fashion event since the March 11 earthquake, tsunami and nuclear crisis… In the case of Paul Smith, the designer’s affection for Japan has clearly returned – reflected in both the number of boutiques and department stores across the country and sales figures.”

Fashion retailing catalogs turn a page (LA Times)
“Alluring as print catalogs may be, an increasing number of retailers — Bloomingdales, Nordstrom and J. Crew among them — aren’t just mailing them to their customers. They’re going digital, showing off this season’s lace-trimmed dresses and faux-fur vests in free downloadable apps that mimic the traditional catalog experience, minus the print.”