PPR acquires Brioni, H&M and Versace, Boss ups targets, iPad catalog experience, Alber Elbaz’s real drama

Brioni Autumn/Winter 2011 | Source: Luxos

PPR set to buy men’s wear brand Brioni (FT)
“PPR, the French luxury goods group, has confirmed it will acquire Brioni, the Italian high end men’s wear group that has dressed Vladimir Putin and the fictional character James Bond in several movie outings. In a statement on Tuesday, PPR said it would be buying 100 per cent of the family owned group for an undisclosed sum… PPR is reorienting and expanding its business in two segments: luxury, which includes Gucci, Yves Saint Laurent and Bottega Veneta; and lifestyle, which consists mainly of a majority stake in Puma, the German sportswear company.”

H&M Sets Versace Goddesses of High Fashion to Low Prices: Retail (Bloomberg)
“Hennes & Mauritz AB, the world’s second-largest clothing retailer, next week starts selling apparel and accessories designed by Gianni Versace SpA, including floor-length ‘goddess’ gowns, dresses dotted with Grecian buttons and fluorescent micro-minis. The Versace for H&M line, the latest partnership between the Swedish retailer and a luxury designer that boasts high fashion at low prices, will give the Italian label ‘global visibility’ as it targets sales of about $700 million by 2014, Versace Chief Executive Officer Gian Giacomo Ferraris said.”

Hugo Boss ups 2015 targets on Chinese growth (Reuters)
“German fashion house Hugo Boss sharply raised its earnings outlook for 2015 on Tuesday as it increases its network of stores and eyes strong growth from China. The group… Said it now expects sales of 3 billion euros ($4.1 billion) in 2015, and earnings before interest, tax, depreciation, amortization and special items (EBITDA) of 750 million. That compares with a previous target for sales of 2.5 billion and core earnings of 500 million euros. Hugo Boss said it expected sales in Asia to almost triple by 2015 compared with 2010, mainly thanks to China.”

Upcoming Zappos iPad App Mimics a Fashion Magazine (All Things Digital)
“The new black this fall: Retailers producing content alongside their products, like an online version of a glossy fashion magazine. Zappos expects to launch its first attempt at recreating the catalog experience on the iPad in early December, just in time for the holidays… Instead of being generally available in iTunes, the Zappos app will be found on Apple’s Newsstand, which organizes magazine and newspaper subscriptions for those who use iOS 5. It will be free; a new edition will appear monthly.”

Alber Elbaz wants dramatic fashion (Belfast Telegraph)
Alber Elbaz has announced plans to ‘bring back real drama’ to the fashion industry. The Lanvin designer staged a presentation of his Spring/Summer 12 collection at Carondelet House in Los Angeles recently. He’s already put on a similar event in Paris and explained he’s keen to get people interested in style again. ‘Geoffrey Beene told me that fashion is not show business, it’s just business,’ he said. ‘These days there are too many reality shows, and I watch many of them, but I am trying to bring back real drama to fashion.’”