Beckham’s appeal, Marchetti ups stake, Magazine changes, Fashion tech boom, Scott Schuman Q&A

David Beckham for H&M | Source: Zap 2 it

David Beckham Fetes H&M Launch in London (WWD)
“It takes an unusual amount of sex appeal for a man to make a pair of long johns look good — and David Beckham has pulled it off. After serving as the face and body for Armani Underwear, Beckham decided to develop his own range together with his business partner and manager, the entertainment mogul Simon Fuller.”

Yoox Chief Marchetti Raises Stake, Forecasts Strong U.S. Growth (Bloomberg)
“Yoox Chief Executive Officer Federico Marchetti raised his stake in the online retailer of fashion and luxury goods after exercising stock options, saying the Italian company is being undervalued by investors.”

Fashion Changes, and So Do the Magazines (NY Times)
“Glamour’s newsstand sales were down substantially last year, by 17 percent through June and (as submitted to the Audit Bureau of Circulation) 9.9 percent in the second half. Most women’s titles were down. Part of the problem, it would seem, is that by exploiting a winning formula, fashion magazines have made themselves indistinguishable.”

Fashion Tech Boom: Why It’s Happening  (Fashionista)
“Last year saw a major influx of new fashion-focused tech startups. With the early success of pioneers like Gilt Groupe and Ideeli, an industry that has typically been slow to embrace new technology has spawned a burgeoning community of game-changing ecommerce sites, mobile apps and social networking and discovery platforms.”

An Intellectual Fashion | Scott Schuman (AnOther)
“Scott Schuman is the founder and editor of the iconic fashion blog The Sartorialist which he set up in 2005. He achieved considerable influence with his photographs taken in the streets, a selection of which was published as a book by Penguin in 2009.”