Fashion came calling, Trends in austerity, Digital moves, Fierce no more, Pierre Rougier’s charms

Carolina Herrera Spring/Summer 2012 | Source: Style Carrot

Family, fashion dominate the days of Carolina Herrera (Reuters)
“Designer Carolina Herrera didn’t grow up dreaming of a fashion career. Born in Caracas, Venezuela, she spent her childhood riding horses and pursuing favorite pastimes on the family estate. But fashion became her calling and after a lifetime of design, winning awards and providing red carpet looks for stars ranging from Oscar winner Renee Zellweger to Grammy winner Lady Gaga.”

Why Fashion Trends are Still Relevant (Huffington Post)
“Money may well be tight for the consumer but this doesn’t mean to say they’ve stopped caring what they wear. Quite the contrary, they are becoming far more specific in what they buy and are looking for pieces that hit the nail squarely on the head. The scattergun approach to shopping is dead in the water; people don’t want five Breton striped tees any more, they want one ultimate Breton striped tee and are prepared to pay the cumulative cost.”

Fashion Week’s Latest Digital Moves (WWD)
“New York Fashion Week kicks off today — and with nearly every major player live-streaming their runway show this season, tweeting up a storm and hosting interactive Facebook chats, brands are looking to raise the digital bar even higher. Key initiatives this season range from shoppable runways to digital fashion shows to ‘social service.’”

Moving Past ‘Fierce’ (NY Times)
“Though it made him famous, Christian Siriano hardly ever uses the word ‘fierce’ anymore. He is more likely to say something is ‘fine,’ as in ‘Sometimes I think the critics don’t like me personally, which is fine.’ Or ‘Fashion is subjective, which is fine.’ Or ‘There are people in the business who will never support me in the way they would a Wang or a Wu or any of those boys, which is fine.’”

The Man Who Says No (NY Times)
“Though few people outside fashion know his name, Mr. Rougier, 50, is unquestionably one of that world’s most influential — and controversial — characters. With Sylvie Picquet Damesme, his New York partner in PR Consulting, Mr. Rougier has collected an enviable client list that includes Jil Sander, L’Wren Scott, Versace and Rag & Bone.”