Low rent counterfeits, Brazil’s dichotomy, Cucinelli IPO, Power publicists, Prabal’s faraway past

Santee Alley in LA by Gina Ferazzi | Source: LA Times

Counterfeit Gap joins the counterfeit Gucci (LA Times)
“The economy is one reason for the trend. ‘The recession has more people trading down,’ said Susan Scafidi, academic director of the Fashion Law Institute at Fordham University’s law school. ‘Even lower-priced brands feel like a stretch in this economy, and people are more likely to trade down to counterfeits.’ There are several other factors driving the low-rent-counterfeit trend, including the Internet, a changing consumer mind-set and beefed-up anti-counterfeiting efforts by the giant apparel companies.”

An awful lot of fashion in Brazil (FT)
“If France and Italy, the world’s fashion capitals, are content with one big ready-to-wear fashion week, does Brazil really need two? Yes, the country boasts the world’s sixth-largest economy, a growing and appetising consumer market and great tourist appeal, but is there so much going on style-wise that the world requires both Fashion Rio and São Paulo Fashion Week.”

Cashmere maker Cucinelli files for Milan listing (Reuters)
“Italian cashmere goods maker Brunello Cucinelli said on Friday it had filed with Italian regulators for an initial public offering (IPO) of its shares on the Milan bourse , as signs emerged recently of steadier market conditions.”

Beyond the Runway: Meet the PR Pros Who Run Fashion Week (AdAge)
“Those outside the tight-knit fashion PR community might be familiar with Paul Wilmot, who sold his firm to Omnicom’s Fleishman-Hillard; HL-Group, which got snatched up by MDC; or People’s Revolution owner Kelly Cutrone, who through reality TV demystified the frantic nature of fashion-show seating and swag-labeling. But inside the sartorial bubble live some highly influential shops unfamiliar to those outside the industry.”

Embracing the Ghost of a Faraway Past (NY Times)
“‘Who you are today is a ghost of your past,’ said the fast-rising New York designer Prabal Gurung. The observation sounds a bit dark and moody for the amiable young talent, who introduced his line three years ago, full of bright colors and sexy, feminine silhouettes that instantly endeared him to, among many others, the first lady. Lately, though, Mr. Gurung has shown that there’s bite behind the smile.”