Swedish style, Bulgari family sells LVMH shares, Chinese savvy, Moda’s next phase, Fern Mallis

H&M flagship store | Source: NY Magazine

Swedish fashion: How less can be more (CNN)
“Stockholm fashion may not have the clout of Parisian haute couture or the glamor of Milan’s upscale brands. But the city is turning its flair for sleek design into a major business export.”

Bulgari family sells LVMH shares (FT)
“People close to the deal said the Bulgari family had decided to reduce their stake after a strong rise in the shares in the past year and a strong set of results from the world’s largest luxury goods group.”

Savvy Chinese consumer comes of age (FT)
“China even seems to be losing its appetite for fakes. Counterfeit luxury goods, a hit with the girls in the Shanghai typing pool, are losing out to the real thing. Chinese shoppers still like an extra dose of bling on everything, but as salaries and sophistication rise, they prefer their glitz genuine rather than fake.”

Fashion Startup Moda Operandi: Now Opening to the World (Mashable)
Moda Operandi, the closely watched online retail operation from ex-Gilt exec Aslaug Magnusdottir and Vogue contributing editor Lauren Santo Domingo, is in transition. Once accessible only via application, the year-old site is opening its doors and bolstering its content offerings in an attempt to draw new shoppers in and keep them there.”

Pitching a Few New Tents of Her Own (NY Times)
“Attention young fashion designers, editors, bloggers, stylists and others gearing up for New York Fashion Week. Fern Mallis, widely credited for making this week the huge news media spectacle it is today, has two words of advice: Be nice.”