Celebrating 5 Years of The Business of Fashion in London

#BoFLOVE sign at London Party | Photo: BoF

LONDON, United Kingdom — Following our #BoFLOVE party in New York last week, the global BoF community gathered once again on Monday night — this time in London’s Le Baron nightclub — to celebrate our fifth anniversary. With the incredible Alpines in the deejay booth, my lovely co-host Caroline Issa, and a much-needed release following a marathon of shows on the most important day of London Fashion Week, our party in London took on a decidedly more festive feel. It was wonderful to have so many of our friends and supporters — including the designers Nicholas Kirkwood, Thomas Tait, Hannah Marshall, Maria Francesca Pepe — with us on our big night.

As in New York, our guests also expressed themselves in our live photo booth, answering the question “WHY DO YOU LOVE WORKING IN THE BUSINESS OF FASHION?” We shared their responses with our more than 400,000 Twitter and Tumblr followers, many of whom also weighed in on the question of the evening, creating a virtual conversation and shared excitement around this fascinating industry.

Here’s a sampling of what we learned from Diane Pernet, Fred Butler, Derek Blasberg, Leigh Lezark, Godfrey Deeney, Prince Pelayo, and several others who participated.

DIANE PERNET, Blogger and Fashion Film Pioneer, ASVOF, France
I love working in The Business of Fashion because “I love two things fashion + films it is in my blood.”

LEIGH LEZARK AND DEREK BLASBERG, The MisShapes and Writer, USA
“I love BoF-ers!”

FRED BUTLER, Designer, United Kingdom
I love working in The Business of Fashion because “I can’t do anything else…My first love”

GODFREY DEENY AND JULIEN NEUVILLE, Journalists, France
I love working in The Business of Fashion because “Parties, girls, Rio! Oz, Boom boom, drivers, open bars, pure beauty unknown, architecture, true life.”

HAYLEY BLOOMINGDALE AND SERENA NIKKAH, Moda Operandi, USA
“Moda Operandi loves BoF”

MARGOT BOWMAN AND PRINCE PELAYO, Illustrator and Blogger, Spain
I love working in The Business of Fashion because “It makes people dream”

MICHELLE BOBB PARRIS, Blogger, United Kingdom
I love working in The Business of Fashion because “It’s the stuff dreams are made of!”

PAULA MARTINS, KARLA KEUNECKE AND ALICE FERRAZ, F*HITS fashion bloggers, Brazil
“We love F*HITS”

REBECCA TAY AND MOSHA LUNDSTROM, Fashion Magazine and Flare Magazine, Canada
We love The Business of Fashion because “Because the BoF has Canadian roots… Just like us!”

Thank you very much to the Le Baron London and Belvedere vodka for generously supporting our celebration.