Gap’s broke hipsters, Givenchy CEO, MyWardrobe’s new strategy, Franca power, Iris Apfel

Gap Autumn/Winter 2011 | Source: Elle Magazine September

Gap’s Targeting of Broke Hipsters May Be Flawed (Bloomberg)
Gap Inc., which drew legions of young adults in the 1990s with classic khakis and swing-dancing ads, is again banking on young, hip customers to resuscitate its sales. Too bad they’re broke now.”

LVMH appoints new Givenchy CEO (FT)
Givenchy, the French fashion house owned by LVMH, has announced a new chief executive officer poached from Italian arch rival Prada. Sebastian Suhl, formerly chief operating officer of the Prada Group, took over his CEO responsibilities with immediate effect following Tuesday’s announcement.”

My-Wardrobe eyes brand partnerships in strategic shift (Marketing Week)
“The digital retailer has identified brand partnerships as a key strategic tool to help raise the brand’s profile among new audiences. It is also hoped that they help drive traffic and sales for both brands.”

Franca Sozzani (Interview)
Franca Sozzani, the powerhouse behind Italian Vogue, has made a singular mark on the world of fashion over the last 30 years. After serving as an editor at both Vogue Bambini and the influential Italian fashion magazine Lei, Sozzani took over Italian Vogue in 1987, and since then, has transformed the magazine into a platform for celebrating the power of the image and of photography.”

Iris Apfel: the muse of New York (Guardian)
Iris Apfel was 83, and 13 years into her retirement, when she became a celebrity. The year was 2005, and the Metropolitan Museum in New York staged an exhibition of her wardrobe.”